Welcome to the world of Shmelke's
At Shmelke's, we're passionate about crafting unique and delectable Turkish Delights that bring a modern twist to a traditional treat. Our story began during the pandemic, when our founder, Jack Brooks, decided to experiment with making their own Lokum in a shared kitchen right here in NYC. This journey led to the creation of Shmelke's, named in honor of our founder's grandfather, a figure who embodied the values of tradition and community.
We specialize in creating bold, juicy flavors using natural ingredients like blueberry, strawberry, and lemon juice, ensuring our delights are free from artificial flavors and colorings. Our products are not only gluten-free, vegan, and kosher, but they’re made right here in the U.S.
Why Buy Shmelke’s?
Shmelke's Turkish Delights are a unique and indulgent treat that combines rich flavors with a touch of sophistication and fun. Inspired by the founder's culinary background and a desire to honor their grandfather's legacy, Shmelke's offers a modern twist on traditional Lokum, the traditional Turkish sweet treat.
Made with natural ingredients such as blueberry, strawberry, and lemon juice, these delights are free from artificial flavors and colorings, ensuring a bold and authentic taste experience.
They are also gluten-free, vegan, and kosher, making them accessible to a wide range of consumers. They’re perfect for those seeking a luxurious treat or a thoughtful gift.
Why Buy Shmelke’s?
At Shmelke's, we're driven by three core values: indulgence, sophistication, and fun. We believe that life is too short for boring treats, so we craft each piece of our Turkish Delights with love and care.
Made with natural ingredients like blueberry, strawberry, and lemon juice, our delights are free from artificial flavors and colorings, ensuring a genuine taste experience that's both bold and authentic.
our products
Our Turkish Delights are crafted with a traditional process that involves heating sugar and water to the perfect stage, then adding a cornstarch slurry and natural juices for flavor. Each piece is carefully cut and cured to ensure that chewy texture you love.
Gourmet food lovers, gift seekers, or if you’re just someone who appreciates the finer things in life, we've got you covered. Shmelke's invites you to indulge in a world of flavor and sophistication.
Giving Back
What sets us apart isn't just our unique flavors or luxurious packaging—it's our commitment to giving back.
We donate 10% of our profits to charitable causes, supporting environmental initiatives, mental health organizations, and more.
When you choose Shmelke's, you're not just treating yourself; you're contributing to a company that cares.
